During my time at Linnworks (formerly SkuVault) and Skimmer, I was tasked with executing prospect newsletters to grow and nurture our leads database and increase brand awareness, pulling content ideas based on current content initiatives, upcoming events, product or feature launches, company news, popular posts, and industry trends.

 

Through data analysis and A/B testing, I course-corrected any performance dips to improve engagement and deliverability rates. See examples of those newsletters below. 

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I've also worked closely with Marketing Operations, Demand Gen, and Sales to create new, and edit existing, sales sequencing emails to better position content to help improve close/win rates. 

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