Hey there!
I'm Avery, a Midwestern transplant currently living in the beautiful Salt Lake City, UT area. I'm happy you're here. Stick around and let's get to know each other.
My Story
Here goes my attempt at letting you in on some fun facts in a few short paragraphs.
Louisville, KY is my hometown. It served as my inspiration for most of what I wrote about and photographed in my free time. I love food. A lot. Specifically Thai yellow curry and pistachio gelato, but not together. Music is a critical part of my being, but don’t ask me to sing or play anything.
In terms of my professional experience, I fell in love with the thrill of journalism and writing in high school. It served as the impetus to pursue my Bachelor of Arts in Journalism degree from Indiana University (Go Hoosiers!) and post-grad experience through freelance writing positions. Naturally, I realized I could utilize those talents in many aspects of content marketing. Fast-forward nearly eight years later, and I have found a solid footing in content creation and management at three leading B2B SaaS companies.
Through these experiences, I've nailed down the formula to produce a strong message and content strategy. Let me lead your business with powerful copy, thoughtful lead generation, and sharp attention to detail.
Let's talk
Please reach out if you'd like to work together. My inbox is always open.
SOME GENEROUS WORDS
Testimonials from former colleagues.
As a freelance content writer, I reported to Avery at both SkuVault and Skimmer, and she made my time there an incredible experience.
She was communicative, professional, had a sharp eye for detail in content writing, and ensured that any campaign or marketing effort she commandeered was marked by excellence and backed by data.
If you're looking for an all-around marketing strategist and practitioner, you can't get better than Avery!
- Matt Kenyon
I interviewed a ridiculous number of Content Marketers trying to find the right skillset, and was finally lucky enough to find Avery.
Not only is Avery a skilled writer and researcher, but she is a real pleasure to work with. She brings ideas to the table, makes other people's ideas better, and always delivers excellence whatever I threw her way.
If I ever have the chance I'd hire her again without hesitation.
- Todd Rohs
Avery is a stellar content marketer who really understands SaaS and B2B. Her focus on quality over quantity was key in driving leads and customer retention at SkuVault and Skimmer.
She led major marketing initiatives that required coordination across teams. Under her guidance, we saw huge organic traffic improvements—a testament to her innovative tactics.
Simply put, Avery is a phenomenal content marketing talent.
- Duston Williams
I have worked with Avery on many marketing and content creation projects and I cannot express enough how much of an asset she has been.
Avery is a very talented marketer who gives 100% on every project. Her creativity and insights have lead to innovative ideas, and her passion for delivering excellence content is evident in her work. Her ability to overcome challenges makes her a very competent and resourceful team member.
- Dominique Robinson